One with Your Traffic – Rescuing the Hero Campaign Video
When an external vendor bottlenecked Fasly's 'Performance@Scale' flagship video, I stepped in as the project's Creative Director to rapidly pivot the failing project. Taking the project in-house also reduced overall cost by 83%.
Within 24 hours, I off-boarded the vendor with our procurement team, restructured the production pipeline, and partnered with a specialized filmmaker to rewrite, shoot, and deliver a high-impact hero asset in just five days — safeguarding the campaign launch timeline without sacrificing brand quality.
10X
Time to Delivery
83%
Reduction in
Project Cost
100%
Timeline Preservation
Project Highlights
Speed as an Artform
To visually capture Fastly’s raw power, we didn't just want to talk about data—we wanted to make it feel visceral.
The "Performance at Scale" campaign video was conceived to turn abstract speed into a stunning visual reality. From the initial concept, we leaned into high-contrast aesthetics and fluid motion design to mirror the instantaneous nature of Fastly’s edge cloud platform.
Engineering the Edge
Bringing "Performance at Scale" to life required an equally scalable production workflow. Mirroring Fastly’s own infrastructure, we built an agile pipeline capable of deploying the video assets across global touchpoints seamlessly.
We developed an adaptable design framework that allowed the video content to morph effortlessly between wide-screen event keynotes, website hero backgrounds, and bite-sized social cuts.
Velocity Met with Volume
Since its premiere, the "Performance at Scale" video campaign has acted as a high-octane engine for global engagement.
The hero asset successfully captured the attention of enterprise decision-makers, driving unprecedented click-through rates and high-intent site traffic across Fastly’s digital ecosystem.
