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A Brand Built for Wonder
Wildverse needed an identity that could move between entirely different worlds—from prehistoric landscapes to deep space—and feel unmistakably like itself in every one. I built the creative direction around awe and wonder, exploring how a sculptural W, expressive color, and a flexible graphic language could bring that feeling to life. Each decision had to work at different scales: on a shirt, across a screen, or illuminating a building.
Using AI tools connected to Figma, I moved from initial exploration to a 30+ page brand presentation in days instead of weeks. That pace gave me room to explore more possibilities, compare directions in context, and refine the details that held the system together. I led the concept development, art direction, and editing throughout, bringing identity, color, typography, motion studies, and environmental concepts into a presentation that gave the client a clear view of what Wildverse could become.
Days
From Exploration to Presentation
30+
Pages of Refined Brand Direction
One
Identity. Many Worlds.
Project Highlights
Start with Wonder
Awe and wonder became the filter for every creative decision. The W explorations paired soft, sculptural forms with a recognizable silhouette, giving the identity a sense of curiosity and movement before color or animation entered the picture.
That thinking extended into shapes, patterns, and motion studies drawn from the mark itself. I explored how the same visual language could become a window into another world, a dimensional object, or a gesture of light—giving the brand room to evolve while keeping a familiar thread.
Make Room for Every World
A rainforest and a distant galaxy call for different moods. I grounded the core identity in black, white, and balanced neutrals, then developed spectral color families that could shift with each experience. This gave every world its own atmosphere while keeping Wildverse recognizable.
Typography brought another layer of clarity: Space Grotesk for expressive brand moments, Inter for information people need to read and use. Apparel, digital, and architectural mockups helped me evaluate the system across materials and scales—and show the client how the pieces could work together.
More Exploration. In Days.
Connecting AI tools with Figma shortened the distance between an idea and something I could evaluate. I could explore variations, visualize the brand in different settings, and bring promising directions back into the design process while the thinking was still fresh.
The work still called for judgment at every step: choosing what belonged, cutting what distracted, and refining what made Wildverse distinctive. The resulting styleguide brought those decisions into one considered presentation, giving the client both the creative rationale and a tangible sense of the brand’s possibilities.
